From 27-29 April, Strands was in Miami to attend the annual NetFinance conference – the premier international event for digital innovation in financial services.

This year’s event focused on innovation & omni-channel monetization for revenue generation – a Strands specialty! In attendance were VP Sales and Operations Cesar Richardson, Marketing Manager Victoria Yasinetskaya and Channel Partnerships Manager Albert Morales.

“NetFinance is a great meeting point to connect with the front-runners of the financial services industry and to share our success stories”, said Victoria. “What was interesting to observe is that many keynote speakers agreed that it is key for banks to collect, manage and distribute data across all channels and make it contextual for their customers, which is very much aligned with the value proposition of Strands Finance Suite.”

Strands NetFinance Miami

NetFinance was a fantastic learning experience for Strands in that “it really showed us how we can grow in the US, building partnerships with core and mobile banking vendors and together create competitive and relevant solution offerings in the Americas,” Albert remarked.

See the conference overview video below:

See more highlights from the event in our Flickr photo gallery:

NetFinance 2015

For Cesar, the big NetFinance takeaway was all about the customer-centric approach to banking. “Everyone is talking about it,” he noted. “For innovation to take place quickly, banks must realize the need to partner with FinTech vendors. When banks carefully select which solution providers to work with, they not only get a great product and flawless service, but also a well-defined roadmap. Banks are very focused on delivery; they want a story, and the story has to wow them AND their customers.”

Cesar did a great job of telling that story on Day 2, when he took the Innovation Spotlight to present Strands Loop: The Future of PFM. Strands Loop is a next-generation platform combining PFM, BFM & CLO to provide the full spectrum of PFM tools to digital banking pioneers. This technology allows banks to partner with SME customers, helping them boost sales & target the right products to their credit card customers using machine learning technology.

Watch the full video of Cesar’s presentation below: