Digital Banking and Beyond: The Value of Personalization
Elevate customer engagement by leveraging Open Finance for data-driven interactions.
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Harvesting the full potential of these data will be a game changer for financial players, as it will unlock new opportunities to engage the customers and deliver concrete outcomes. The benefits of fully-exploited data include extending the customer base, better profiling (e.g., credit scoring), as well as creating new revenue streams.
What you will learn from this report:
ALERT customers based on triggers in their transactional space or on the detection of events set by you or themselves
ADVISE customers on their spending behavior and financial habits through hyper-personalized visual insights and elements
CONNECT with customers by providing personalized suggestions generated by AI and machine learning
CONVERT customer engagement into value for your bank by offering targeted financial products tailored to their needs
Thank you for attending our webinar!
On 21st February 2023, Claudio Cungi, Product & Marketing officer at Strands, Marco Folcia, PwC Partner & EMEA Payments Centre of Excellence Leader and Enrico Lodi, Managing Director at CRIF, gathered at PwC offices in Milan to walk us through the value of Personalization in today’s digital banking competitive arena, highlighting the solutions adopted by banks and financial institutions to deliver insight-driven customer engagement.
It was a great opportunity to discuss the challenges faced by banks and financial institutions and analyze the results of the related survey, with market use cases and success stories. Thank you for attending! In case you missed it: