The Digital Banking context is changing. New players are entering the financial services arena and threatening the position of incumbents. Customer habits have deeply changed over the last year as new technologies are appearing to enable frictionless communication, and banks have immensely increased the amount of data they handle.

Harvesting the full potential of these data will be a game changer for financial players, as it will unlock new opportunities to engage the customers and deliver concrete outcomes. The benefits of fully-exploited data include extending the customer base, better profiling (e.g., credit scoring), as well as creating new revenue streams.

Promoting trust, building awareness and developing lifetime value services for customers
… advanced processing capabilities applied to the great amount of data from the customer base result in improved data models…
… hyper-personalization models based on continuously updated drivers

What you will learn from this report:

This study illustrates the engagement modalities that help banks build better relationships with their customers and how they build an effective journey to meet customers’ needs:

ALERT customers based on triggers in their transactional space or on the detection of events set by you or themselves

ADVISE customers on their spending behavior and financial habits through hyper-personalized visual insights and elements

CONNECT with customers by providing personalized suggestions generated by AI and machine learning

CONVERT customer engagement into value for your bank by offering targeted financial products tailored to their needs

Thank you for attending our webinar!

On 21st February 2023, Claudio Cungi, Product & Marketing officer at Strands, Marco Folcia, PwC Partner & EMEA Payments Centre of Excellence Leader and Enrico Lodi, Managing Director at CRIF, gathered at PwC offices in Milan to walk us through the value of Personalization in today’s digital banking competitive arena, highlighting the solutions adopted by banks and financial institutions to deliver insight-driven customer engagement.

It was a great opportunity to discuss the challenges faced by banks and financial institutions and analyze the results of the related survey, with market use cases and success stories. Thank you for attending! In case you missed it: