WEBINAR AND REPORT
Digital Banking and Beyond: The Value of Personalization
What we learnt in the webinar:
- The main factors changing the digital banking context
- The steps required to create customer centric engagement leveraging multiple data sources (alert, advice, connect and convert)
- The solutions financial institutions are adopting to deliver insight-driven customer engagement, based on the results of our related survey
- The practical examples of insight-driven customer engagement of our respondents, with market use cases and success stories.
Digital Banking and Beyond: the value of Personalization
The Digital Banking context is shifting, as new players are entering the financial services arena and threatening the position of incumbents. Customer habits have deeply changed over the last year, as new technologies are appearing to enable frictionless communication, and banks are handling more and more data.
Harvesting the full potential of this data will be a game changer for financial players, as it will unlock new opportunities to engage the customers and deliver concrete outcomes. The benefits of fully-exploited data include extending the customer base, better profiling (e.g., credit scoring), as well as creating new revenue streams.
Thank you for attending our webinar!
It was a great opportunity to discuss the challenges faced by banks and financial institutions in today’s competitive environment and the solutions to adopt to deliver effective hyper-personalization to customers demanding frictionless communication.
Here’s the full video of the webinar: