Digital Banking and Beyond: The Value of Personalization

Download our report for an in-depth analysis about how customer habits, Open Finance and new players entering the financial services arena are revolutionizing the Digital Banking context. Learn how to leverage data-driven interactions to kick your customer engagement and loyalty into high gear and reach a cross-selling ratio of up to 40%.

What we learnt in the webinar:

Enrico Lodi, Managing Director at Crif, Claudio Cungi, Product & Marketing officer at Strands and Marco Folcia, PwC Partner & EMEA Payments Centre of Excellence Leader, discussed the value of Personalization in Digital Banking, and more specifically the topics of our report “Digital Banking & Beyond: The Value of Personalization”: 

• The main factors changing the digital banking context
• The steps required to create customer centric engagement leveraging multiple data sources (alert, advice, connect and convert)
• The solutions financial institutions are adopting to deliver insight-driven customer engagement, based on the results of our related survey
• The practical examples of insight-driven customer engagement of our respondents, with market use cases and success stories.

Digital Banking and Beyond: the value of Personalization

The Digital Banking context is shifting, as new players are entering the financial services arena and threatening the position of incumbents. Customer habits have deeply changed over the last year, as new technologies are appearing to enable frictionless communication, and banks are handling more and more data.

Harvesting the full potential of this data will be a game changer for financial players, as it will unlock new opportunities to engage the customers and deliver concrete outcomes. The benefits of fully-exploited data include extending the customer base, better profiling (e.g., credit scoring), as well as creating new revenue streams.

Thank you for attending our webinar!

It was a great opportunity to discuss the challenges faced by banks and financial institutions in today’s competitive environment and the solutions to adopt to deliver effective hyper-personalization to customers demanding frictionless communication.

Here’s the full video of the webinar: