New Collaboration to Leverage AI and Data Insights, Enhancing Customer Loyalty and Financial Wellness Across Key Regions
Singapore, [July 2024] – Strands, a leading provider of AI-driven financial management solutions, is pleased to announce a strategic partnership with Perx Technologies, the world’s first intelligent and autonomous customer engagement and loyalty solution provider. This collaboration aims to integrate Strands’ advanced financial management capabilities with Perx’s AI-driven customer engagement and loyalty platform, Connect+. This synergy will empower financial institutions across APAC and the Middle East to deliver a personalized, seamless, and data-driven experience that enhances customer loyalty and financial wellness.
The Objective of the Partnership
The partnership between Strands and Perx Technologies seeks to revolutionize the financial services landscape by leveraging Strands’ data analytics and AI capabilities with Perx’s autonomous loyalty engagement platform. This synergy will deliver personalized, engaging, and gamified experiences, fostering increased loyalty and deeper customer relationships for financial institutions.
Strands will utilize its advanced data analytics to create gamified journeys, clustering users into specific audiences based on relevant metrics and triggering engagement events.
Perx will respond to these triggers with fun, meaningful, and hyper-personalized campaigns including incentives and rewards from partnering merchants to drive more transactions. These micro-experiences ensure each interaction is instant, engaging, and enjoyable, leading to increased customer lifetime value.
“Integrating personal financial management data into loyalty and engagement campaigns is a game-changer. It allows brands to roll out hyper-personalized in-app engagements that empower customers to make smarter financial decisions while enhancing their engagement with the respective financial institutions.
This partnership with Strands will not only elevate the customer experience but also drive deeper loyalty and higher lifetime value. At Perx, we believe that by leveraging the power of financial data securely, we can empower our clients to create meaningful, lasting relationships with their customers, positively improve consumer financial behavior, and fuel growth for our clients across industries.”
Benefits to Financial Institutions
- Increased Customer Engagement & Loyalty: By offering personalized rewards and incentives through Strands’ enriched data capabilities, financial institutions can foster greater loyalty among their customers.
- Improved Customer Insights: The integration of Perx’s Loyalty Engagement Platform with Strands’ data analytics will provide financial institutions with deeper insights into customer behavior, enabling more effective, and targeted marketing and engagement campaigns.
About Perx Technologies
Perx is the world’s first intelligent and autonomous solution for customer engagement and loyalty. Powered by AI and data-driven insights, the Perx Connect+TM Loyalty Engagement Platform enables brands to engage customers in ways that are both deeply meaningful and monetizable. Headquartered in Singapore, the platform synergizes gamification, behavioral science, and advanced engagement mechanics to support brands in elevating customer actions and interactions using data-driven experiences.
By designing customized, incentive-driven journeys, Perx Technologies simplifies customer acquisition, activation, monetization, and growth, cultivating enduring loyalty and remarkable user experiences, and solidifying its position as an industry trailblazer. The API-first platform enables businesses to focus on use cases and creative engagements across a brand’s disparate marketing technology stack in a matter of minutes.
