From insights to action: how Strands Engager drives digital marketing ROI through hyper-personalized journeys that increase engagement, loyalty, and growth.
In today’s dynamic financial landscape, banks face a double challenge: staying relevant in customers’ daily lives while increasing the return on every marketing dollar spent. Yet many continue to rely on traditional, broad-based campaigns that miss the mark in personalization and timing. This is where Strands Engager enters the equation. At Strands, we believe the answer lies in intelligent marketing execution—where real-time data, behavioral insights, and automation converge to drive measurable business impact. Strands Engager transforms your marketing and its ROI from reactive to proactive, and from generic to hyper-personalized.
Why Banks Need a Smarter Approach to Marketing
Across different regions, digital adoption has surged. Mobile banking, digital wallets, and new financial habits are becoming the norm. However, many institutions still struggle with:
- Fragmented customer data across systems
- Low conversion rates from mass campaigns
- Limited real-time capabilities
- Underutilized CRM and marketing stacks
Strands Engager addresses these challenges directly by activating financial insights across your ecosystem—unlocking value from your existing data infrastructure and CRMs to maximize digital marketing ROI.
Engager in Action: From Data to Personalized Experiences That Drive ROI
Strands Engager is more than a campaign manager—it’s a real-time decisioning engine that helps banks and financial institutions reach customers in meaningful ways. It understands user behavior and delivers the right message at the right time, thanks to transactional data and the possibility of enriching it with multiple additional sources. Here’s how Strands Engager supports digital marketing ROI in practice:
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Connects to transactional and behavioral data: Open Banking, Core Banking, Credit Bureau —Engager ingests and enriches it all, making the right connections between your product or services portfolio and them. It provides to your team a clear and comprehensive overview of your different customer segments’ base.
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Identifies high-value customer moments:From salary deposits to sudden expense spikes, Engager detects patterns that matter. It enables you to personalize journeys based on lifestyle, financial health, and risk level—not just traditional demographics.
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Delivers contextual and omnichannel offers and advice: WWhether promoting a savings plan or offering a targeted credit product, Engager ensures each interaction is relevant and timely across channels (email, app, push, SMS).
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Optimizes performance continuously:AI-powered feedback loops refine every campaign, improving engagement and maximizing marketing ROI over time.
What Does Success Look Like?
Financial institutions using Engager have seen:
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20–30% increase in campaign open and click-through rates
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3x conversion on credit products vs. traditional campaigns
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Stronger loyalty metrics and lower churn rates
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Faster time-to-market for new offerings
But the real shift is qualitative: from one-way communication to customer connection—building trust, boosting financial wellness, and enabling sustainable growth.
Create Real Conversations That Drive ROI
As banking evolves, so should the way we engage with customers. Strands Engager helps financial institutions go beyond numbers—creating real moments of connection through smarter, more relevant communication. By turning insight into action, banks across different geographies can create marketing journeys that don’t just inform—but inspire, guide, and support customers at every stage. And that’s how you turn engagement into real digital marketing ROI.
