In this year’s “Banking on Banks” report, we go beyond Europe for the first time, expanding our insights to include the USA. Based on a survey of 7,000 consumers across key markets, the report explores how individuals are navigating financial challenges in an evolving economic landscape.

Key themes include shifting generational attitudes toward debt, the role of financial providers in helping customers manage their finances, and the growing reliance on credit. As consumers continue to grapple with the cost of living, discover what they expect from banks and insurers in today’s market.

Download the report now to uncover actionable insights that will help your institution meet evolving customer needs and foster responsible lending practices.