SMEs are the backbone of the European economy. This segment includes over 25 million companies, with a total turnover of more than €10bn.

An increasing number of banks are now better addressing the needs of the SME segment. How? By adopting insight driven engagement solutions that help customers drive growth by controlling their finances, planning future purchases, and taking decisions based on sound insights.

In this video you will learn:

• How digital ecosystems have changed the landscape for SMEs.
• SME banking is a sizable opportunity.
• How to develop the right value proposition for SMEs.
• Empowering SMEs growth through digital. HSBC smart solution.
• SMEs are one of the most underserved segments. Why should banks change this approach?
• The many benefits of using Strands’ insight driven engagement solutions.

The expert speakers:

• Aurelie L’Hostis, Senior Analyst at Forrester.
• Yam Hung Chan, Senior Manager Digital & Channels HSBC HK.
• Bavani Meganathan, Senior Consultant at Strands.

Featuring: