Strands will join banking leaders and other fintech innovators at the CEE25 SME Banking Conference on November 25, 2025, in Warsaw, Poland. The event, organized by SME Banking Club, will be held at the Crowne Plaza Warsaw in the heart of the city’s business district.
The CEE region faces significant opportunities in SME banking, where digital transformation can help address persistent challenges in access to finance, customer acquisition, and engagement.
The conference will explore how banks are leveraging digital channels, embedded finance, and ecosystem approaches to reach SME customers at the moments when they need financial services most.
Join Panel Discussion: Personalization in SME Banking
Luis Rodríguez, Product Evangelist at Strands, will participate in a panel discussion titled “Personalization in SME Banking – leveraging data, AI, and beyond banking services to create unique customer experiences.”
During the session, Luis will share insights on how data enrichment transforms customer understanding, enabling financial institutions to move Relationship Manager conversations from banking products to genuine business needs. He’ll explore the role of risk-based pricing as a personalization strategy and address common misconceptions that personalization can feel intrusive to customers.
The discussion will also cover how Strands’ solutions go beyond traditional banking for SMEs, embedding essential services like cash flow projections and invoice financing directly into digital platforms.
Visit Us at the CRIF Booth
Strands will exhibit at the CRIF booth, where attendees can explore how AI-driven personalization is transforming digital experiences for SME customers.
Luis and the CRIF Poland team will talk about how Strands solutions can help financial institutions enhance engagement and drive meaningful outcomes in the SME segment.
More information about Strands’ participation.
