Strands will participate in the Singapore FinTech Festival 2025, taking place from November 12th to 14th at the Singapore Expo, where they will exhibit alongside their strategic partner, Perx Technologies, at a joint booth.
With over 700 exhibitors and thousands of attendees from across the global financial services ecosystem, the festival represents a key opportunity to explore new partnerships, showcase innovation, and engage with the challenges shaping the industry’s future.
A Strategic Partnership on Display
The joint presence with Perx Technologies reflects a shared vision for the future of digital banking: one where AI-driven personalization meets behavioral engagement to create meaningful customer experiences.
Strands specializes in data-driven personalization for digital banking, helping financial institutions worldwide enhance channel adoption, anticipate customer needs, and improve engagement through AI-based solutions. Perx brings expertise in gamified customer engagement and loyalty solutions, using behavioral intelligence to drive customer actions.
Together, the companies will demonstrate how banks can move beyond traditional engagement models to create experiences that are both personally relevant and motivating.
Continuing the Loyalty Conversation
The appearance follows a successful webinar hosted by Strands and Perx in late October, titled “Beyond the Points: Reshaping Financial Behavior with Data & Gamification.”
The session brought together banking leaders to explore a fundamental shift happening in financial services: traditional points-based loyalty programs are no longer sufficient to meet customer expectations.
At Singapore FinTech Festival, the partnership will be visible through a joint booth where banking professionals can explore live demonstrations of how data intelligence and behavioral engagement work together in practice.
For more information, contact Alberto Díaz (Strands’s representative at the Singapore FinTech Festival 2025).
Dive Deeper with Our Whitepaper
For a more comprehensive look into AI-driven insights’ potential in loyalty, check out our latest whitepaper, “Why AI and Gamification Are a Bank’s Best Friend.“ This resource delves into the best practices, success stories, and data-backed strategies to create compelling gamified experiences that drive multi-generational loyalty.
