Showcasing Personalization in Digital Banking for the Middle East

by | Jul 7, 2022

Based on real success stories in the Middle East, learn with our webinar how to engage your customers through hyper-personalized insights focused on BNPL and risk assessment.

πŸ“… Date: August 2nd, 2022
πŸ•™ Time: 2pm (GST)
πŸ‡¬πŸ‡§ Language: English

Register here

Use the password: #020822

Financial Institutions have focused their growth on the sales of their products. This approach has worked for a long time, but the new generations want something more, and require customer centric experiences that help them to meet their needs. Hyper-personalized content is being generated automatically for these customers in other sectors to address these issues.

These expectations have risen also towards Digital Banking, demanding to generate personalization for different user bases, needs and underserved segments. Banks can solve many different needs from customers, focusing on their financial wellness to generate cross-selling opportunities and of course, creating personalized journeys according to their interests.

With data analytics and personalized insights, banks can compete with technological innovators and extract valuable information from their own data. In many emerging markets, risk management has become more challenging with the growth of the BNPL market and users. Putting the right risk management tools and solution in place while empowering it with different sources of data can help BNPL providers achieve better risk management. This means adding a new focus on risk evaluation, upselling, and cross-selling (in addition to traditional liquidity management), thus promoting customer retention programs and tools that improve cash flow management.


  • Santi Espinet, Business Developer Manager (Strands)
  • Feras Yehia, Senior Consulting Manager (CRIF GULF)
  • Ayman Gaballah, Business Development Manager (CRIF GULF)

All the event will be hosted by Roberto Ciraci, Head of Consulting and Solutions for MENA from CRIF GULF.

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