Strands, in partnership with Perx, is hosting an Open Mic Roundtable titled “Beyond the Points: Reshaping Financial Behavior with Data & Gamification” on Wednesday, October 29, 2025, from 9-10 AM CET (4-5 PM SGT).
The virtual event will bring together banking leaders to discuss how data-driven insights and intelligent personalization are redefining customer loyalty in an era where traditional points-based programs are no longer enough.
Why This Matters
Today’s banking customers expect more than transactional rewards. Research shows that 72% of consumers say personalization influences where they bank, while 84% would switch providers for more relevant advice.
Yet many institutions still rely on outdated “earn and burn” models that fail to meet these expectations.
From Data to Engagement: A New Approach
This roundtable will showcase how leading banks are leveraging predictive analytics and AI to anticipate customer needs before they arise, creating loyalty experiences that feel intuitive rather than branded. By combining data intelligence with behavioral psychology and game mechanics, financial institutions can transform routine interactions into engaging journeys that drive lasting engagement.
Speakers
The session will feature Kelly Goldsworthy, Head of Live Better at Capitec Bank, and Duarte Pupo Correia, EVP of Direct Service & Sales at NOVO BANCO, who will share real-world insights on implementing these strategies. Alberto Diaz, Head of Strategic Pre-Sales at Strands, will moderate the conversation.
The 45-minute session includes 30 minutes of discussion followed by 15 minutes of live Q&A, offering attendees the opportunity to explore practical approaches for turning data and behavioral insights into meaningful customer relationships.
As financial services become increasingly digital, the ability to deliver personalized, predictive experiences will separate market leaders from followers. This roundtable offers actionable perspectives on making that transition.
Reserve your spot here.
Dive Deeper with Our Whitepaper
For a more comprehensive look into AI-driven insights’ potential in loyalty, check out our latest whitepaper, “Why AI and Gamification Are a Bank’s Best Friend.“ This resource delves into the best practices, success stories, and data-backed strategies to create compelling gamified experiences that drive multi-generational loyalty.
