Spain’s Grupo Caja Rural keeps advancing in its digital transformation process and has incorporated Strands’ financial management applications into its banking platforms, thereby adding value to the relationship between its savings banks and their customers.
With the integration of Strands’ Personal Finance Management (PFM) and Business Finance Management (BFM) solutions, Grupo Caja Rural’s savings banks will make intelligent applications available to their customers, enabling them to control and manage their personal and business finances in an agile and simple manner, as well as providing them with key information for their financial decision-making. All this on a novel and intuitive interface.
Both Strands’ tools will incorporate an artificial intelligence engine, the exclusive Engager component, which will enable savings banks to recommend to each of their customers those products and services that best suit their circumstances, offering them a personalized and enriching digital experience.
By way of example, the BFM application will allow savings banks’ SME customers to easily visualize the overall state of their finances, access detailed expense reports and estimates, consult cash flow forecasts, and advance payment of invoices, as well as make provisions for income taxes and reconcile different billing and accounting platforms.
“The alliance with Strands responds to our pledge to make life easier for our clients, connecting with their needs and making leading technologies available to each customer segment. Without a doubt, it is one more step in our commitment to putting technological innovation at the service of our clients,” says Manuel Pan, Organization Director of Grupo Caja Rural and RSI.
Erik Brieva, CEO of Strands, adds: “Due to its structure, Grupo Caja Rural enjoys a differential role in Spanish banking. We are delighted that such a solid, historical bank relies on our technology to attract new customers and establish an even closer and more strategic relationship with the existing ones.”