As a leading event in the region for the banking and retail industries, Revolution Banking & Retail Mexico brings together executives, innovators, and technology providers to discuss a shared challenge: how data, AI customer experience, and open ecosystems are reshaping the future of financial services.
Strands will join the discussion with a keynote presentation exploring one of the most significant opportunities in SME banking today: helping banks become the digital financial partner of small and medium businesses.
From lender to Digital CFO: a new opportunity for banks
Luis Rodríguez, Product Evangelist at CRIF Strands, will lead a keynote speech on how banks can take a more active role in supporting SME to make smarter financial decisions through data-driven insights.
In the session Luis will address one of the biggest challenges traditional banks are facing: how to evolve and move beyond traditional banking, delivering embedded financial intelligence directly through their digital channels, and act as true strategic partners for SMEs.
By turning transactional data into actionable financial intelligence, banks can help business customers anticipate cash flow, manage payments, and make better decisions on a daily basis. The discussion will also draw on Strands’ experience in supporting financial institutions with digital capabilities that help SMEs operate with greater visibility and control, bringing them closer to a “digital CFO” experience within their everyday banking.
Why it matters now
Mexico is entering a new phase of SME banking:
- Digital banking adoption continues to accelerate.
- Financial institutions have access to richer transactional data than ever before, while open finance initiatives are creating the foundations for more connected financial ecosystems.
- At the same time, Mexican SMEs remains highly underserved, despite their relevance for the country economy.
This creates a growing focus on Financial Intelligence for SMEs and a unique opportunity for banks: enhancing financial visibility, enabling better cash flow management, and embedding intelligent tools into digital banking channels are becoming key differentiators in how banks attract, serve, and retain business customers. This shift is redefining the role of the bank from being a service provider to a trusted long-term financial partner.
Visit Us at the Stand 4 CRIF Strands Booth
Visitors of our booth will be able to meet our experts and discover how financial institutions can leverage data-driven insights and predictive capabilities to deliver personalized, actionable experiences that drive engagement and measurable business outcomes.
The team will be available to discuss how these approaches are helping banks strengthen customer relationships and bring more value into everyday financial interactions.
Book a meeting with us at Stand 4.
Join us in Mexico City
Banking professionals attending the event are invited to join the session and visit our booth to explore how Strands is helping financial institutions deliver more intelligent, personalized, and impactful digital experiences.


