Strands announces major new hire, as former CaixaBank veteran Oscar Sala joins as Head of Product Strategy.

Oscar will be responsible for innovation in our product line and in helping consolidate our position as the Fintech partner for banks.

Oscar spent 16 years at CaixaBank in various digital transformation roles, contributing to the development of CaixaBank’s online channels and promoting a customer-centric banking service model.

In recent years he has focused on innovation in digital banking and responding to new trends and customer needs through advances in online services. Additionally, Oscar has helped grow CaixaBank’s status as a global leader in banking innovation.

“Strands is a fantastic company that I have followed closely since its pioneering recommendation service in 2004. It’s a renowned, established company with a great understanding of the digital world and of how to leverage big data and predictive analytics to help companies and people. This is why I decided to become a Strander!

The Strands Personal Financial Management Product was a source of  inspiration during my time with Caixabank. Now, from Strands, I am excited to contribute to the digital transformation of other banks, with a new user-centric way of banking.

I am convinced that Strands is the right partner to help banks in their digital disruption journey. The company already has a proven track record of helping many banks worldwide and I look forward to the challenge of continuing Strands’s vision of perpetual innovation and improvement in customer-centric banking products.”  – Oscar Sala

Aside from Oscar’s considerable experience with CaixaBank, he is an active member of Mobey Forum, the global digital banking innovation group. He also advises the ESADECREAPOLIS board in the Retail Disruption Forum, who are focused on helping retailers to be more competitive in the digital landscape.

“Oscar is a key acquisition for us. His wide-ranging experience in digital banking, his strong management skills, and his open-minded, infectious approach to his work will help us immeasurably in achieving our goals at Strands.

We have worked hard to build a talented, innovation-minded team and with Oscar on board, we look forward to developing our products further to meet the banking needs of tomorrow.” – Strands CEO Erik Brieva

Strands looks forward to building on recent growth of having completed over 450 banking product implementations, in use by over 100 million customers.

Visit Oscar´s profile here