Strands is proud to announce that Davivienda – a major Colombian bank – is implementing Strands Personal Finance Management (PFM) as part of its banking services. With this implementation Davivienda taking a customer-centric approach that puts Digital Money Management (DMM) at the heart of digital banking.
Since its initial launch Davivienda has demonstrated an innovative, customer-focused approach and has been looking for a better, data-driven way to improve their customers’ online banking experience. This is where Strands PFM solution came in. Making money management more intuitive, helping customers to understand their finances faster and providing actionable insights were the key value-added elements for Davivienda.
“We are thrilled to help Davivienda become a PFM first-mover in Colombia. PFM was developed specifically to create a user-centric experience and more banks in the region are certain to follow Davivienda’s lead, says Business Development Manager Leandro Gimeno. “It is an exciting project because of the world-class solution implementation in the region and also because of the potential for growth. Davivienda is expanding in Central America, the Caribbean and the US. The bank’s partnership with Strands is a step towards achieving this.”
“Davivienda has a strong presence in Central America and Strands is excited to bring their digital banking operations to the next level. Strands solutions will also strengthen Davivienda´s digital presence in other markets by supporting their customers with a true omni-channel customer experience.“ – says Strands CEO Erik Brieva.
Banco Davivienda was established in 1973 and is the third largest Colombian financial institution by deposits and the second largest by number of retail customers. Davivienda provides financial services to 45 towns and cities through a network of 227 branches and 3,855 employees.
Strands develops innovative FinTech software that enables banks to offer personalized digital banking experiences. The Strands Finance Suite includes a comprehensive set of white-label solutions that empower individuals and businesses to take full control of their finances and get the most out of their digital banking experience.