From 25-27 March, Strands participated as partners in the 2015 Efma Distribution Summit, here on our home soil in Barcelona. The largest of Efma symposia, #EfmaDS15 was 4 conferences in one, with the red thread of distribution in retail financial services tying everything together. Participants were able to choose from 4 streams:

  • Digital banking & social media
  • Physical channels
  • Insurance distribution
  • Distribution tomorrow

With a number of presentations from industry leaders, roundtable discussions, debates and interactive workshops, the event welcomed 300 attendees from 45 countries. On Thursday, March 26th, Strands took the stage to present during the Technology Session which closed out the day. General Manager Dario Lombardi gave a stellar presentation on How to Win The FinTech Race, answering the question that arose continuously throughout the conference.

Dario, Albert, Victoria & Nicole

For the entirety of the 3-day conference, Strands also hosted a booth in the Exhibition Hall.

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On the evening of Wednesday, March 25th, Strands co-hosted a dinner together with Roger Peverelli and Reggy de Feniks, authors of the best-selling management book Reinventing Financial Services, published by the Financial Times and translated into over 10 languages. The book includes more than 100 best practices of innovation in the financial services industry. Strands is proud to have been recognized in Roger & Reggy’s book as one of the first movers in the then-emerging FinTech field, for having revolutionized online banking in 2008 by deploying the first PFM in Europe together with BBVA.

Roger and Reggy are currently working on a new book, Reinventing Customer Engagement, in which they will collect best practices from around the world of how innovative technology solutions are driving customer experience and engagement. In total we hosted 20 guests, mostly representatives of leading financial institutions from around the world, providing a great opportunity to discuss innovation and other hot topics with industry leaders.

In all the event was a great success for Strands; we are already looking forward to the 2016 edition!

For more highlights from the 2015 Efma Distribution Summit, visit the event website here or check out our photo gallery:

Efma 2015