From 2-4 September, Strands participated in the 15th Financial Technology and Innovation Conference (CL@B) hosted by Latin American Federation of Banks (FELABAN) in partnership with the Florida International Bankers Association (FIBA). Among topics covered were:
- client experience
- how to deliver new models of service
- the omni-channel approach and
- the use of data to know the customer and generate amazing digital banking experiences.
In attendance from Strands were Channel Partners Manager Albert Morales and Business Development Manager Leandro Gimeno, who is responsible for the Latin American market.
“The rapid evolution of banking software worldwide is a fact, but to the surprise of many Latin America has been especially strong over the past year and will get even stronger over the next ones,” said Leandro in an interview with business magazine BAE Negocios. “This is partly due to the increasing use of better online banking applications like the ones powered by Strands PFM, which helps customers new to financial management to become much more efficient with their money.”
The main takeaway from CL@B 2015: financial technology and big data are disrupting Latin American banking for the better – and mobile technology will play a huge role.
“In regions like Latin America, where there can be less consumer knowledge about money management compared to regions like North America, mobile technology can help a banking customer understand his or her financial situation in a much more convenient way,” said Albert. Since personal money management via mobile technology provides transparency into the financial lives of its users, that data becomes invaluable for banks to provide more relevant products and services to its customers, and most importantly, a better overall user experience to its customers.
The sentiment was echoed by Brett King, the headlining keynote speaker at CL@B XV. Below are his suggestions on how banks can meet new challenges posed by mobile disruption:
- Make internal knowledge and data flows available for real-time interaction.
- Safety is key: use technology not only a tool but also as a defence mechanism.
- It is imperative to understand the consumer and his or her daily, dynamic reality.
- To improve overall customer experience, reducing friction in existing services and offering digital services with flawless UX is essential.
- Participate in the conversation on social networks.
- Create flexible structures to support emerging technologies and functional innovations.
- Handle high levels of client activity in low-cost digital channels.
- Offer a digital proposal for customers who only have access to mobile services via connected devices.
- Be proactive and not reactive in the adoption and development of new technologies – don’t wait for Apple or Facebook to do it first (we call it the FinTech race for a reason!)