Strands has been invited to participate as a program partner at a leading LatAm banking conference that will take place in San Paulo, Brazil on the 24th-25th of February. The “Analytics Insight Market Share (AIM) for Banking” conference brings together top Latin American financial institutions and the most innovative FinTech providers to showcase how the innovators in banking are designing and developing simple and powerful omni-channel capabilities to meet the customer anywhere, anyhow and anytime. The objective of the event is to discuss and learn how pioneering banks are putting customer-centricity at the heart of their corporate agendas.

Tier one and tier two banks from Brazil and Spanish-speaking America will demonstrate how to gain a single view of the customer and how to move away from product-based marketing to segment-based communication. Speakers will also share how they are leveraging analytics to drive personalization and customization, resulting in increased loyalty and higher customer value. In short, attendees will leave with an understanding of AIM: how Analytics and Insight can drive Market Share.

This is the only banking event in the whole region to focus exclusively on customer-centricity. Based on feedback from our banking meetings in 2014, this event will address the key concerns voiced by the region’s banking community. This includes customer attrition, poor customer experience management and multi-channel customer engagement. Join the Customer Experience Transformation and omni-channel visionaries who are taking pioneering steps to start competing with pure Internet players.

For more information on the event, visit aimforbanking.com