CUSTOMER-LINKED OFFERS (CLO)

The perfect solution for bank, business owner and customer. Customers have access to personalised offers, merchants can increase sales and scale their business, and banks, in turn, boost interaction with businesses and open up new revenue streams.

Product to Person, Person to Product

Merchant view

Customers receive personalized offers, redeem them using their bank card or mobile wallet and automatically receive cash back.

Customer view

Merchants can define campaigns and directly target their desired audience by tapping into new markets.

Bank view

Give access to added-value 3rd-party services for greater convenience in customers’ day-to-day lives.

What are the benefits of CLO?

Benefits for Banks

  • Banks generate new revenue sources, increase customer retention & card usage and boost engagement via digital channels.
  • More meaningful relationship with retail and SME customers. Help the retail customer save and the merchant grow.

Benefits for Retail Customers

  • Customers make savings on frequently purchased products or services.
  • Simple and convenient offers can be redeemed instantly.

Benefits for SME Customers

  • Access to new market and target campaigns based on customer behavior.
  • Ability to monitor campaign performance and ROI, controlling marketing spend.

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Find out why top-tier financial institutions all over the world choose Strands’ products for Finance Management