Ever since Open Banking came into force, Strands has helped hundreds of banks worldwide become a central marketplace by aggregating third-party services and facilitating secure data sharing. These technologies provide added value to the banks’ services and help them drive their mission to make it easier for customers to navigate their day-to-day banking and guide them towards their financial goals.

Efma attendees caught up with Strands at Retail Banking Summit in Singapore to learn about global innovative trends in customer acquisition and segment penetration. Strands’ keynote focused on how banks can implement strategies to offer personalized experiences at every touchpoint — a challenge that Strands helps banks overcome.

Leandro Gimeno, Head of Global Sales at Strands, shared:

“It’s clear that Asian banks and financial institutions are focusing on innovation and personalization. Strands AI applied to event-driven analytics will help them to reduce time to market so incumbent banks can tackle Neobanks competition.”

Key points of his “Open Banking Analytics” presentations included:

  • Why are some banks being threatened?
  • When should traditional banks react?
  • How does this impact in SME banking?
  • What insight-driven user engagement actually means.
  • How financial institutions can create new revenue streams.
  • How to lead in SME banking.



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About Efma

Efma —the global and largest network of banks in the world (more than 3000 financial institutions are members, chaired by Citi)— facilitates connections among decision-makers in the financial services ecosystem (bankers, insurers, fintech, regtech…), providing quality insights and market intelligence to help financial institutions make the right decisions to foster innovation and drive transformation.