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Strands’ CMO, Victoria Yasinetskaya; LATAM Sales Director, Pablo Gutierrez; and Open Banking Advisor, Mario Bricio, participated in ‘Digital Bank Latam’ —a leading banking conference hosted in Mexico City this week. The theme of the event was the future of retail and SME banking.
During their presentation, Victoria talked about how Strands accelerates the banks’, and how financial institutions can stay competitive through innovation.
She explained how the market landscape in banking is transforming with both tech giants and neo-banks disrupting the market, and offered the top 10 recommendations from Strands:
- Engage and empower your customers
- Appeal to millennials and digital natives
- Improve the omni-channel experience
- Provide a holistic view of the finances
- Help people manage their finances
- Leverage big data
- Create personalised experiences
- Generate new revenue streams
- Accelerate product innovation
- Partner with a FinTech provider
Bank’s bottom line is Strands’ top priority. As the FinTech partner for financial institutions, Strands technology gives banks an edge over the competition, speeds up internal processes and helps them reap the benefits of a more engaged relationship with their customers.
Pablo also shared insights on Strands’ Financial Suite products, a set of white-label solutions that help banks empower people in life (Retail Banking) and business (SME Banking). He emphasised that Strands has a proven track record in AI & personalization, and that the company has carried out more than 600 implementations to date.
Digital Bank Latam is an organization dedicated to promote and raise awareness about programs, knowledge and activities that accelerate digital banking experiences of excellence and innovation.