About Strands

STRANDS develops innovative software solutions that enable financial institutions and retailers to offer personalized digital banking and e-commerce experiences.

From our offices in Barcelona, Buenos Aires, Miami, Singapore and San Francisco, we serve banks worldwide including Abu Dhabi Commercial Bank, Allied Irish Bank, Banco de America Central, Barclays, BBVA, Bank of Montreal, BNP Paribas, Deutsche Bank, Israel Discount Bank, PostFinance, Carrefour and Panasonic.

Company Facts



Funding Raised

$55M institutional investment

Core business

Big Data, machine learning and personalization software solutions


Offices in Barcelona, San Francisco, Miami, Buenos Aires and Singapore


Serving more than 300 corporate clients around the world

Worldwide users

Finance 70 million online banking users

Retail 900 million product recommendations per month

Business units

Finance Powering FinTech innovation for digital banking

Retail Personalized recommendations boosting e-commerce business

Featured Products

Finance PFM, BFM, CLO, Product Recommender, Strands Discovery

RetailProduct Recommendations, Email Personalization, Segmentation

Core Values


Everything we do starts with PEOPLE! We are people-focused both externally, by being focused on our clients’ needs, and internally, by creating a collaborative work environment.


We don’t like to complicate things. Our people value simplicity and this is reflected in how we work and what we produce: simple, intuitive solutions.


We value beautiful, simple and functional design. We strongly believe that great design is crucial in everything that we do.


We make innovative solutions. Thanks to our talented and experienced team, we foster continuous innovation to always stay one step ahead of our client needs.

Key Milestones



Strands goes global with new offices in LatAm and Singapore

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Deutsche Bank

Deutsche Bank goes live with Strands-powered FinanzPlaner. The project was the fastest PFM implementation in Europe, with only 4 months between kick-off to going live

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Barclays becomes the largest PFM deployment in Europe with more than 9 million customers

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Apple patent

Apple acquires Strands patent portfolio in Music Recommendation algorithms

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Webby Awards

MoneyStrands (B2C product of Strands) is a winner at the 14th Annual Webby Awards

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BBVA partners with Strands to deliver the first PFM in Europe

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Finance business unit is created to deliver innovation to financial institutions

Retail business unit is created to deliver personalization and recommendation solutions to e-tailers

Series B investment of $49M


Series A investment of $6M


MusicStrands is launched, revolutionizing the music industry by offering music recommendations based on playing behavior

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Strands is founded in Corvallis (Oregon, US) and Barcelona (Spain) to commercialize personalization and recommendation technologies