A Leading Universal Bank in Georgia
In 2015, Bank of Georgia launched a mobile bank. Ever since, it’s been ramping up its digital transformation program. By all accounts, the bank is on to something, converting customers over to digital channels.
Bank of Georgia turned to Strands to help power its banking app. The timeline was compressed — we went from signing a contract to launching a product in six months.
Customers are responding to Bank of Georgia’s PFM rollout. It’s had a big positive impact — firstly, on the customer satisfaction side. But secondly, on the engagement side, too, because the bank is getting almost 39% daily engagement for its mobile bank.
We worked with Tearsheet to create a visual and audio case study about Bank of Georgia’s digital transformation.
In this case study you will learn:
- How Bank of Georgia approached its digital transformation within the digital team and across the organization
- The steps Bank of Georgia took to convert customers’ physical interactions into digital experiences
- How Bank of Georgia used PFM to increase app store ratings to 4.7 of its mobile app
- Bank of Georgia’s plans for transitioning business customers to digital
Find out why top-tier financial institutions all over the world
choose Strands’ digital products and software for Finance Management
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