A Leading Universal Bank in Georgia

In 2015, Bank of Georgia launched a mobile bank. Ever since, it’s been ramping up its digital transformation program. By all accounts, the bank is on to something, converting customers over to digital channels.

COUNTRY: Georgia
PRODUCTS: PFM
LAUNCH YEAR: 2019

Bank of Georgia turned to Strands to help power its banking app. The timeline was compressed — we went from signing a contract to launching a product in six months. 

Customers are responding to Bank of Georgia’s PFM rollout. It’s had a big positive impact — firstly, on the customer satisfaction side. But secondly, on the engagement side, too, because the bank is getting almost 39% daily engagement for its mobile bank.

We worked with Tearsheet to create a visual and audio case study about Bank of Georgia’s digital transformation.

In this case study you will learn:

  • How Bank of Georgia approached its digital transformation within the digital team and across the organization
  • The steps Bank of Georgia took to convert customers’ physical interactions into digital experiences
  • How Bank of Georgia used PFM to increase app store ratings to 4.7 of its mobile app
  • Bank of Georgia’s plans for transitioning business customers to digital
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