Davivienda and STRANDS: Pioneers of PFM in Colombia

Davivienda and STRANDS: Pioneers of PFM in Colombia

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 Davivienda is committed to offering more transparency to its customers with personalized digital banking that provides a clearer vision and management of finances.

 STRANDS, the FinTech partner for banks, develops the Personal Finance Management (PFM) solution that integrates personalized digital banking functionalities, to give users a comprehensive perspective of their finances.

Bogotá, June 13th, 2018. Davivienda stands out as the most innovative and progressive bank in Colombia, being the first financial institution in the country to launch a more personalized and contextual digital banking offer with STRANDS Personal Finance Management (PFM).

As a fundamental part of its strategic vision to innovate in digital platforms, Davivienda found in STRANDS the ideal FinTech partner to incorporate this solution and thus, add value to its wide portfolio of products.

STRANDS was the clear choice of Davivienda, offering the possibility of integrating its solution with existing systems, complementing its current offer in a homogeneous way through custom-made functionalities, in accordance with its corporate image.

To fulfill the commitment to provide the best service to its customers, Davivienda offers training to both its employees and its users, to facilitate the adoption process and the overall experience.

“The feedback we have received has been very positive. Our clients appreciate the possibility of having a more complete vision of their finances, knowing what they spend and being able to organize more for the future,” said Hair Muñoz, director of Mobility and Digital Channels of Davivienda.

“From the beginning, we have had very good coordination with STRANDS. Its professionals have resolved our concerns in a very efficient way and their vision has perfectly fit with ours, which has resulted in a superior result, “said Margarita Henao, vice president of Personal Banking Products at Davivienda.

“Davivienda is one of the most innovative banks we know in Latin America. We are proud to collaborate with them in their digital initiatives. The implementation process of STRANDS has been successful thanks to the easy collaboration and teamwork together with multiple areas of the bank,” said Leandro Gimeno, Global Head of Sales of STRANDS.

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