Strands launches a new generation of Engager, an implementation that transforms every interaction into a guided and meaningful conversation, transforming complex data into relevant customer insights and added-value solutions in real time.
Engager 2.0. offers a novel way to engage with users on a new level –benefiting from AI and ML to effortlessly advise consumers towards their financial goals.
Using Engager 2.0. capabilities, banks are able to provide retail and business clients with varying degrees of guidance in money management, ranging from real-time insights to personalized recommendations and financial education tips.
Moving the focus from product to person
Engager 2.0. displays data in a way the user understands, promoting ongoing engagement and rebuilding the relationship between bank and client from day one.
The solution is built with over 200 predefined insights –each of them actionable and forward-looking– with the needs of the user in mind.
This will allow customers to receive notifications periodically in a balanced way from each of the four categories (Bank and Merchant Solutions, Alerts and Warnings, Financial Education and Badges and Rewards), empowering them to be better informed and achieve a brighter financial future.
Real Use Case Examples:
Engager + Personal Financial Management (PFM)
Customer: In two days, their checking account liquidity will be compromised.
Bank: Anticipates customer needs and suggests two next-best solutions: “Transfer money” and “Request credit line”.
Engager + Business Financial Management (BFM)
SME owner: their business has grown by 25% in the last three months.
Bank: As the SME’s business partner, it offers a couple of bespoke next-best actions: “Create new provision” and “Start earning interest”.
At the forefront of AI & personalization
The ability to apply Artificial Intelligence and personalization is what has enabled Strands to grow into the business it is today. The company has been leveraging extensive expertise in Big Data and Machine Learning since 2004.
Founded in Corvallis (Oregon, US) and Barcelona (Spain) 15 years ago, Strands started commercializing disruptive personalization systems in the music industry —which led to a patent portfolio in recommendation algorithms that was acquired by Apple later on.
Commenting on the launch, Albert Morales, VP Product Management at Strands, said:
“Engager is a paradigm shift in the relationship between banks and their customers. We have been leveraging our expertise in recommendations and ML since our beginning within the music industry in order to provide truly personalized advice to the end user; now we’re able to apply our knowledge to facilitating a more-beneficial conversation between the bank and its customers.” — Albert Morales, VP Product Management
Experts in Big Data, AI and Machine Learning since 2004, Strands creates highly-customizable digital money management software for top-tier financial institutions worldwide, and empowers people to be smarter with their money. Strands has carried out more than 600 implementations to date.
The company’s mission is to enable banks and merchants to anticipate customer needs and proactively suggest next-best-actions to increase long-term customer value. Strands solutions empower people to better manage their financial and consumption life, and take decisions in a smarter, more transparent and independent way.
Furthering its commitment to invest in and apply technology that helps personalize the digital banking experience, Huntington today announced the enhancement of its Huntington Heads Up® feature in its newly-introduced digital platform, The Hub. Huntington Heads Up will use Artificial Intelligence capabilities to help customers optimize the ways they save, spend and achieve their financial goals.
The introduction of The Hub and Huntington Heads Up are both central to the next chapter in how Huntington is looking out for people by investing in and enhancing its digital and mobile customer experience.
The Hub, developed in partnership with Strands PFM, is available across Huntington’s entire eight-state footprint and was developed in direct response to customer feedback gleaned from a two-year-long listening tour.
The Hub is representative of Huntington’s “Fair Play” philosophy – a simpler, more straight-forward approach to banking launched in 2010 and designed to help attract and retain customers through transparency and a commitment to doing the right thing.
“Huntington is invested –– literally and figuratively –– in making our customers’ lives better. While AI has many use cases in banking that enhance business outcomes, we’re placing the best technology directly into the palm of every customer’s hand to make their daily lives more convenient,” said Andy Harmening, Huntington’s Senior Executive Vice President and Director of Consumer and Business Banking.
This new AI-powered component will help customers achieve financial well-being by helping avoid inconveniences and making spending and saving suggestions. Huntington Heads Up will provide a variety of key, personal insights for customers into their financial wellness as they set and reach their goals, based on their spending and saving habits.
Examples of newly-available insights through Huntington Heads Up include:
Balance may not cover upcoming charges – Based on typical spending activity and upcoming bill due dates, Huntington Heads Up® will proactively alert Huntington customers if their current account balance may not cover their expected activity over the next seven days.
Subscription payment alerts – Informs customers when they are being charged for a subscription or when a free trial may have ended.
Double Charge Protection – Huntington Heads Up stays vigilant on behalf of Huntington customers to look out for activity such as mistaken double charges incurred from restaurants or merchant POS systems.
“By integrating AI, we will be able to provide customers with more relevant, meaningful insights into their spending and saving to help them make more informed decisions about their money,” added Harmening. “Our purpose is to look out for people, but it’s not just the big events that require planning and a heads up. It’s the little everyday moments that make all others possible.”
It is an honor for us at Strands to be included in the prestigious Temenos MarketPlace, a financial technology ecosystem comprised of banks, FinTech firms and accelerators working on groundbreaking financial technology.
Strands’ PFM is an award-winning personal finance application that drives engagement between account holders and financial institutions. A tool that takes the uncertainty out of money management and allows a 360º vision of all bank accounts, aggregating the user’s entire financial picture on one, easy-to-use platform.
An ecosystem for growth
By adding Strands to the Temenos MarketPlace, the platform is responding to customer demands in two ways. Ben Robinson, Chief Strategy Officer at Temenos and Head of MarketPlace, said: “Firstly, our customers ask us to find innovative FinTech solutions and integrate them with Temenos products. And secondly, they are increasingly asking us to provide not just complementary applications, but banking services they can offer to reach new customers and to increase wallet share with existing customers.”
Strands joins another 69 companies whose services are now available through the Temenos MarketPlace. See the full Temenos MarketPlace listing.
STRANDS and Jeff Kreisler, Editor-In-Chief of PeopleScience and co-author of Dollars and Sense (with behavioral economist Dan Ariely), joined forces to explore how banks can use Behavioral Economics to win over customers and what real, relevant, banking looks like.
Banks can’t predict user behavior with absolute certainty, but they can help frame their financial decisions by understanding how choices are made, and designing solutions around them. This is where Behavioral Economics, the study of how and why we make decisions, can be a powerful tool for the banking industry.
Behavioral Economics: The Bank’s Secret Weapon
The purpose of the eBook is to:
Identify why banks should care about Behavioral Economics and how they can improve the relationship with their users.
Pinpoint the skills shaping the Chief Behavioral Officer and how this role can lead the practices of behavioral science in line with business objectives.
Show an overview of some financial industry players that are creating experiences that move users in the right direction.
STRANDS believes that it is possible to help customers make better banking decisions, because in the future, banks will have an entirely different relationship with their customer.
That relationship will be based upon an understanding of who their customers really are and why they do what they really do, i.e. based upon behavioral economics. — Jeff Kreisler
The “Behavioral Economics: The Bank’s Secret Weapon” is available online now. To download it, click here.
About Jeff Kreisler
Editor-In-Chief of PeopleScience.com, a content platform leading the conversation about how to apply behavioral principles to the modern marketplace.
Co-author of ‘Dollars & Sense’ with behavioral economist Dan Ariely, he has an in-depth knowledge on the role of behavioral science and how banks and financial institutions can harness its potential to better effect.
A Princeton educated lawyer turned award-winning comedian, author, speaker, TV pundit, speechwriter and advocate for behavioral economics, Jeff has collaborated with STRANDS to take the study of human nature and its effect on finance to the banking sector, to drive change where it counts.
STRANDS is the FinTech partner for banks, serving more than 600 bank implementations with over 100 million customers in 36 countries. Clients include Barclays, BBVA, Santander, Commercial Bank of Africa, Deutsche Bank, and Huntington, among others.
STRANDS is a FinTech pioneer with the award-winning solution for Personal Financial Management (PFM) launched in 2008 in the United States and Europe. STRANDS Finance Suite today includes a portfolio of products that share a common foundation based on Big Data Processing, Artificial Intelligence, Machine Learning, Open API and best-in-class Customer Experience.
The company’s mission is to enable banks and merchants to anticipate customer needs and proactively suggest next-best-actions to increase long-term customer value. STRANDS solutions empower people to better manage their financial and consumption life, and take decisions in a smarter, more transparent and independent way.
✓Davivienda is committed to offering more transparency to its customers with personalized digital banking that provides a clearer vision and management of finances.
✓STRANDS, the FinTech partner for banks, develops the Personal Finance Management (PFM) solution that integrates personalized digital banking functionalities, to give users a comprehensive perspective of their finances.
Bogotá, June 13th, 2018. Davivienda stands out as the most innovative and progressive bank in Colombia, being the first financial institution in the country to launch a more personalized and contextual digital banking offer with STRANDS Personal Finance Management (PFM).
As a fundamental part of its strategic vision to innovate in digital platforms, Davivienda found in STRANDS the ideal FinTech partner to incorporate this solution and thus, add value to its wide portfolio of products.
STRANDS was the clear choice of Davivienda, offering the possibility of integrating its solution with existing systems, complementing its current offer in a homogeneous way through custom-made functionalities, in accordance with its corporate image.
To fulfill the commitment to provide the best service to its customers, Davivienda offers training to both its employees and its users, to facilitate the adoption process and the overall experience.
“The feedback we have received has been very positive. Our clients appreciate the possibility of having a more complete vision of their finances, knowing what they spend and being able to organize more for the future,” said Hair Muñoz, director of Mobility and Digital Channels of Davivienda.
“From the beginning, we have had very good coordination with STRANDS. Its professionals have resolved our concerns in a very efficient way and their vision has perfectly fit with ours, which has resulted in a superior result, “said Margarita Henao, vice president of Personal Banking Products at Davivienda.
“Davivienda is one of the most innovative banks we know in Latin America. We are proud to collaborate with them in their digital initiatives. The implementation process of STRANDS has been successful thanks to the easy collaboration and teamwork together with multiple areas of the bank,” said Leandro Gimeno, Global Head of Sales of STRANDS.