Strands will be at the Efma SME Banking Summit 2019

Strands will be at the Efma SME Banking Summit 2019

SME Banking Revolution: Business Ecosystems, Beyond Banking Offerings, Augmented Strategy arrives in Vienna June 13th – 14th, 2019

The Efma SME Banking Summit has become a must-attend annual event that focuses on the challenges facing SMEs in the evolving retail financial services landscape. From 13-14 June, the 2019 Summit in Vienna will provide the perfect platform for Efma’s members to meet SME leaders and work together to define a strategy and roadmap for successful SME banking.

Efma SME Banking Summit 2019 event info:

Date: Thursday, June 13th to Friday, June 14th, 2019
Location: Hotel InterContinental Vienna, Johannesgasse 28, 1030, Vienna, Austria


Come meet us at the Efma SME Banking Summit event between June 13-14!
Get in touch with us at


Feel free to check out our comprehensive set of solutions in the meantime:

Strands will be at Money20/20 Europe

Strands will be at Money20/20 Europe

Money20/20 – Europe’s largest FinTech event arrives in Amsterdam June 3rd – 5th, 2019

This market-leading three-day event brings together the entire payments, FinTech and financial services industry. Ideas are created, partnerships are formed and future trends are imagined. Strands will be there sharing the latest in FinTech innovations and personal and business finance.

Money20/20 Europe event info:

Date: Monday, June 3rd to Wednesday, June 5, 2019
Location: The RAI, Amsterdam between Europaplein 2-22, 1078 GZ Amsterdam, Netherlands (Map)


Come meet us at the Money20/20 Europe event between June 3-5!
Get in touch with us at


Feel free to check out our comprehensive set of solutions in the meantime:

Strands Will Be At The Financial Brand Forum April 15-17, 2019 in Las Vegas, Nevada


The Financial Brand, one of the world’s largest publications in the retail banking industry is hosting the Financial Brand Forum.

This Forum is the world’s most elite conference on marketing, CX, data analytics and digital transformation for the banking industry.

The event is built exclusively for senior-level executives working in the financial industry — specifically marketers at retail banks and credit unions based in North America.

Carlos Atehortua, our VP of Sales, North America will be there.
Feel free to get in touch with him to book a meeting or free demo at the event.


Carlos Atehortua
VP of Sales, North America
M. +1 (561)-212-5742


Strands Reveals Industry-First Insights Generator

Strands Reveals Industry-First Insights Generator

Strands launches a new generation of Engager, an implementation that transforms every interaction into a guided and meaningful conversation, transforming complex data into relevant customer insights and added-value solutions in real time.

Engager 2.0. offers a novel way to engage with users on a new level –benefiting from AI and ML to effortlessly advise consumers towards their financial goals.

Using Engager 2.0. capabilities, banks are able to provide retail and business clients with varying degrees of guidance in money management, ranging from real-time insights to personalized recommendations and financial education tips.

Moving the focus from product to person

Engager 2.0. displays data in a way the user understands, promoting ongoing engagement and rebuilding the relationship between bank and client from day one.

The solution is built with over 200 predefined insights –each of them actionable and forward-looking– with the needs of the user in mind.

This will allow customers to receive notifications periodically in a balanced way from each of the four categories (Bank and Merchant Solutions, Alerts and Warnings, Financial Education and Badges and Rewards), empowering them to be better informed and achieve a brighter financial future.

Real Use Case Examples:

Engager + Personal Financial Management (PFM)

  • Customer: In two days, their checking account liquidity will be compromised.
  • Bank: Anticipates customer needs and suggests two next-best solutions: “Transfer money” and “Request credit line”.

Engager + Business Financial Management (BFM)

  • SME owner: their business has grown by 25% in the last three months.
  • Bank: As the SME’s business partner, it offers a couple of bespoke next-best actions: “Create new provision” and “Start earning interest”.

At the forefront of AI & personalization

The ability to apply Artificial Intelligence and personalization is what has enabled Strands to grow into the business it is today. The company has been leveraging extensive expertise in Big Data and Machine Learning since 2004.

Founded in Corvallis (Oregon, US) and Barcelona (Spain) 15 years ago, Strands started commercializing disruptive personalization systems in the music industry —which led to a patent portfolio in recommendation algorithms that was acquired by Apple later on.

Commenting on the launch, Albert Morales, VP Product Management at Strands, said:

“Engager is a paradigm shift in the relationship between banks and their customers. We have been leveraging our expertise in recommendations and ML since our beginning within the music industry in order to provide truly personalized advice to the end user; now we’re able to apply our knowledge to facilitating a more-beneficial conversation between the bank and its customers.” — Albert Morales, VP Product Management


Experts in Big Data, AI and Machine Learning since 2004, Strands creates highly-customizable digital money management software for top-tier financial institutions worldwide, and empowers people to be smarter with their money. Strands has carried out more than 600 implementations to date.

The company’s mission is to enable banks and merchants to anticipate customer needs and proactively suggest next-best-actions to increase long-term customer value. Strands solutions empower people to better manage their financial and consumption life, and take decisions in a smarter, more transparent and independent way.

Huntington Launches New Digital Banking Experience

This text is an extract from the press release published on CISION PRNewswire.

Furthering its commitment to invest in and apply technology that helps personalize the digital banking experience, Huntington today announced the enhancement of its Huntington Heads Up® feature in its newly-introduced digital platform, The HubHuntington Heads Up will use Artificial Intelligence capabilities to help customers optimize the ways they save, spend and achieve their financial goals.

The introduction of The Hub and Huntington Heads Up are both central to the next chapter in how Huntington is looking out for people by investing in and enhancing its digital and mobile customer experience.

The Hub, developed in partnership with Strands PFM, is available across Huntington’s entire eight-state footprint and was developed in direct response to customer feedback gleaned from a two-year-long listening tour.

The Hub is representative of Huntington’s “Fair Play” philosophy – a simpler, more straight-forward approach to banking launched in 2010 and designed to help attract and retain customers through transparency and a commitment to doing the right thing.

“Huntington is invested –– literally and figuratively –– in making our customers’ lives better. While AI has many use cases in banking that enhance business outcomes, we’re placing the best technology directly into the palm of every customer’s hand to make their daily lives more convenient,” said Andy Harmening, Huntington’s Senior Executive Vice President and Director of Consumer and Business Banking.

This new AI-powered component will help customers achieve financial well-being by helping avoid inconveniences and making spending and saving suggestions. Huntington Heads Up will provide a variety of key, personal insights for customers into their financial wellness as they set and reach their goals, based on their spending and saving habits.

Examples of newly-available insights through Huntington Heads Up include:

  • Balance may not cover upcoming charges – Based on typical spending activity and upcoming bill due dates, Huntington Heads Up® will proactively alert Huntington customers if their current account balance may not cover their expected activity over the next seven days.
  • Subscription payment alerts – Informs customers when they are being charged for a subscription or when a free trial may have ended.
  • Double Charge Protection – Huntington Heads Up stays vigilant on behalf of Huntington customers to look out for activity such as mistaken double charges incurred from restaurants or merchant POS systems.

“By integrating AI, we will be able to provide customers with more relevant, meaningful insights into their spending and saving to help them make more informed decisions about their money,” added Harmening. “Our purpose is to look out for people, but it’s not just the big events that require planning and a heads up. It’s the little everyday moments that make all others possible.”